What we stand for

“The Lord has brought forth medicinal herbs from the ground, and no one sensible will despise them”. This biblical wisdom in the Old Testament is part of our mission statement. With it we have become a successful global business which now has more than 480 employees. Since 1919 our products have been standing for health and ensure taste.

As a constantly growing medium-sized production and trading company with worldwide cultivation and production partnerships and firm roots in Franconia, as well as being a family-owned business in the third and fourth generation we have been living our sustainable development for more than hundred years. Kräuter Mix assumes its ecological and social responsibility – at home in Germany and worldwide at our suppliers.

Kräuter Mix stands for tradition and modernity: Over several generations we have proven to be a reliable producer of high-quality plant-based raw materials and a partner for industry and trade in the production of medicines and food. In a globalized society we continue to develop our core competences further constantly to remain competitive and to hold our strong market position as one of the leading refinement companies.

The following values form the basis of our actions:

Our consistent orientation towards our customer paves the way for us to continuously strengthen our top position in the market. Guided by the individual needs of our customers we conceive specific solutions and implement these competently, reliably and flexibly.

Traditionally Kräuter Mix stands for the high quality of the herbal products that are supplied mainly to the food, phytopharmaceutical and pet food industries. The safety of our products and processes is continually verified and developed further through an extensive quality management system.

Employees thinking in an entrepreneurial spirit who are also comprehensively informed are the driving force behind the sustainably successful development of our company. We place great value on permanent staff, intensive own training, delegation of responsibility and permanent further development through organized learning.

Our company goals are consistently geared toward sustainable growth and long-term competitiveness. Economic success as the result of differentiation from our competitors, high investment rate and own value creation form the basis for fulfilling our responsibility toward customers, suppliers, employees as well as society and the environment.