Kräuter Mix turns 100 years
New company logo and new internet presence for the anniversary
Kräuter Mix has every reason to celebrate. 2019 is a significant year for the producer of vegetable raw materials. The company is 100 years old. On April 1, 1919, the birth of the family business struck when Christoph Mix senior, the (great) grandfather of today’s owners, set himself up to grow, process and sell medicinal plants in the Franconian Abtswind. Since then, much has changed at Kräuter Mix: The small herbalist has become an internationally operating company with 420 employees, which achieved a turnover of 115 million euros in 2018.
The anniversary marks a milestone in the company’s history, where pride and success in the future can be proudly seen. For this, Kräuter Mix is well prepared: in Bernhard Mix, the son of Christoph Mix, the fourth generation of the entrepreneurial family has joined the management in 2018, to which Silke Wurlitzer also belongs. At the same time, new production and storage areas were put into operation at the two sites in Abtswind and Wiesentheid in order to better serve customers from industry and trade.
The big anniversary of the company has been used by Kräuter Mix as an opportunity to give itself a fresh look in the form of a new logo, combined with a modern corporate design and a redesigned internet presence. The motto of the company is now Passion for Plants. From 13 to 16 February, Kräuter Mix brought its passion for vegetable raw materials to Biofach in Nuremberg, the world’s leading trade fair for organic food, where the anniversary has officially been launched and a stand party has been held held on February 14 from 6 to 10 pm (Hall 9, Stand 9-281). Even at home in Abtswind, Kräuter Mix will be celebrated during the year.