{"id":10260,"date":"2025-05-21T11:57:35","date_gmt":"2025-05-21T09:57:35","guid":{"rendered":"https:\/\/www.kraeuter-mix.de\/?p=10260"},"modified":"2025-05-22T11:27:35","modified_gmt":"2025-05-22T09:27:35","slug":"getting-to-the-root-of-herbal-and-fruit-teas","status":"publish","type":"post","link":"https:\/\/www.kraeuter-mix.de\/en\/corporate-news\/getting-to-the-root-of-herbal-and-fruit-teas","title":{"rendered":"Getting to the root of herbal and fruit teas"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=””]<\/p>\n

How sustainable supplier training is fast becoming a competitive advantage<\/h2>\n

[\/vc_column_text][\/vc_column][vc_column width=”5\/6″][vc_column_text css=””]Second only to water, tea is one of the most consumed beverages around the globe. Its popularity unites people the world over, as the German Tea & Herbal Infusions Association is keen to remind us as we once again celebrate International Tea Day on May 21. But if drinking tea unites the world, so too do sustainable supply chains. In an ideal world, tea should be sustainable from the cultivation of individual ingredients right to the consumer\u2019s teacup.[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=”20″][vc_column width=”1\/2″][vc_column_text css=””]In fact, tea drinkers, not least the younger generation, are increasingly making decisions based on both the traceability and sustainable extraction of raw materials in a way that conserves resources and is socially responsible.<\/p>\n

Tea retailers and manufacturers who prioritized sustainability in their global supply chains at an early stage, working hard to train their suppliers on the ground where tea ingredients are grown and sourced, have since gained a major competitive advantage and are now reaping the rewards of their work. Located in Lower Franconia, Germany, Kr\u00e4uter Mix GmbH is proud to be one such company. The organization, which specializes in dried spices, herbs and vegetables as well as plant-based raw materials for herbal and fruit teas and infusions, is already benefiting from having established reliable, long-term supplier relationships in the countries of origin for its ingredients. \u201cOf course we could call up pretty much any supplier in Egypt and have a container of chamomile delivered. On paper, that works, but there\u2019s too much room for error,\u201d explains Ulrich Beuerle, who works in purchasing at the Abtswind-based company as a category manager for medicinal herbs and ingredients for herbal and fruit teas and infusions. Instead, Kr\u00e4uter Mix takes a more thorough approach, including regular site visits to train and upskill growers and suppliers and ultimately achieve high-quality goods as well as security along the supply chain. \u201cClearly this doesn\u2019t happen overnight,\u201d added Beuerle, nevertheless sure that the results of forming reliable partnerships, most of which are now decades long, are worth it.<\/p>\n

When Beuerle and his colleagues visit suppliers on site, sometimes joined by some of the team from sustainability management or quality assurance, they focus on the standard of the goods, procedures and processes in place. They also discuss new projects or suggestions for improvement with the suppliers. As a first port of call, these might include reducing foreign substances or ensuring natural products are packed and stored properly. \u201cWe go through the entire supply chain step by step on site in a very practical way,\u201d explained the category manager.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”10287″ img_size=”medium” css_animation=”none” css=”.vc_custom_1747904682997{margin-bottom: 15px !important;}” image_hovers=”false”][vc_column_text css=”.vc_custom_1747904567203{margin-top: 10px !important;}”]<\/p>\n

During the supplier visits, Kr\u00e4uter Mix’s purchasers scrutinise processes as well as products, in this case calendula and herbs from Egypt.<\/h6>\n

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Hibiscus, a popular tea ingredient, comes from fields like this one in Nigeria.<\/h6>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=”20″ css=”.vc_custom_1746706073059{margin-top: 50px !important;}”][vc_column][vc_column_text css=””]<\/p>\n

Mutual reliability on an equal footing<\/h3>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text css=””]Kr\u00e4uter Mix\u2019s primary suppliers of tea ingredients are based in Eastern Europe, China and Egypt. For example, chamomile, peppermint and lemongrass are sourced specifically from Egypt, while the German specialist in plant-based raw materials employs its own experienced local experts in China, one of the world\u2019s top tea-producer countries, to source the very best natural tea ingredients like star anise or ginger. But each one of these primary suppliers shares one thing in common: a stable supplier base that has grown hand in hand with Kr\u00e4uter Mix over the decades. The company\u2019s long-standing suppliers understand that their investments and process optimizations will ultimately benefit both sides. After all, Kr\u00e4uter Mix enjoys high quality, safe goods, while the suppliers receive fewer complaints, ongoing support, competitive prices and predictability thanks to their reliable customer in Abtswind. Beuerle further explains that many suppliers who started out with just basic equipment have gone on to become reliable partners. Some of these partners now work with small laboratories or quality assurance officers themselves or are involved in contract farming at an early stage, a process which involves training and upskilling their own farmers to become contract farmers.<\/p>\n

With such strong and direct supplier relationships, Kr\u00e4uter Mix is able to meet specific customer requirements, such as a wide range of cut sizes for the tea sector. But what about requirements like certified organic or sustainably certified goods? The company meets these through its EU organic certification in accordance with Regulation (EU) 2028\/848 and NOP certification. \u201cThrough the National Organic Program (NOP), the US and EU now recognize each other\u2019s organic standards as equivalent, which has allowed us to market organic products in the US,\u201d explained Sophia Jakob from Kr\u00e4uter Mix\u2019s quality management team. And when it comes to sustainability, the family-owned business has met the requirements for the Rainforest Alliance seal as well as UTZ certification, which focuses on sustainable development at source, for a number of years now.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”10267″ img_size=”large” css_animation=”none” css=”.vc_custom_1747902134450{margin-bottom: 15px !important;}” image_hovers=”false”][vc_column_text css=”.vc_custom_1747904595468{margin-top: 10px !important;}”]<\/p>\n

Ulrich Beuerle, category manager at Kr\u00e4uter Mix, and members of his purchasing team regularly visit Egypt, where the company sources most of its chamomile.<\/h6>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=”20″ css=”.vc_custom_1746706082484{margin-top: 50px !important;}”][vc_column][vc_column_text css=””]<\/p>\n

Seal of approval for organic\u00a0and sustainable products<\/h3>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text css=””]Kr\u00e4uter Mix, and more specifically its tea ingredients, is particularly well positioned in the organic segment: around half of its individual ingredients for tea are available in certified organic quality. What\u2019s more, the company offers Rainforest Alliance (RA) certified products across popular items in the raw tea sector, such as hibiscus flowers, chamomile, ginger, rosehip and orange peel. Customers can rest assured that the relevant certification bodies check compliance with the respective standards on a regular basis. \u201cRA farmers receive a premium on their sales price to ensure resource-conserving cultivation as well as fair working conditions and wages,\u201d details Christine Schmalz, who is responsible for RA certification on the Kr\u00e4uter Mix sustainability team. Furthermore, the sustainability certificates also benefit the people and village communities in the ingredients\u2019 countries of origin in the form of investments. For example, around two years ago, Kr\u00e4uter Mix funded a sustainability project that expanded the existing sanitary facilities for workers and the local area of a hibiscus supplier in Nigeria.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”10265″ img_size=”large” css=”.vc_custom_1747902146041{margin-bottom: 15px !important;}” image_hovers=”false”][vc_column_text css=”.vc_custom_1747904609750{margin-top: 10px !important;}”]<\/p>\n

The construction of new sanitary facilities was part of a sustainability project as part of the Rainforest Alliance certification of Hibiskus from Nigeria.<\/h6>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]<\/p>\n

Sustainability goals firmly in sight<\/h3>\n

[\/vc_column_text][vc_column_text css=””]Sustainability has long played a key role at Kr\u00e4uter Mix, and the company takes a comprehensive approach to ensure its implementation. \u201cAlongside environmental responsibility, we must also take social aspects into account,\u201d emphasizes managing partner Bernhard Mix. The company also expects its suppliers to comply with these guidelines, which are laid down in its own supplier code of conduct. In fact, suppliers must agree to and sign this code to work with the company. The same holds true for the self-disclosure questionnaire on product quality and safety, which highlights the capabilities and processes of potential suppliers and is reviewed on a regular basis, including on site, should they partner with Kr\u00e4uter Mix. All this with one goal in mind: to grow reliable partnerships for a secure supply chain.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Second only to water, tea is one of the most consumed beverages around the globe. Its popularity unites people the world over, as the German Tea & Herbal Infusions Association is keen to remind us as we once again celebrate International Tea Day on May 21. But if drinking tea unites the world, so too do sustainable supply chains. In an ideal world, tea should be sustainable from the cultivation of individual ingredients right to the consumer\u2019s teacup. In fact, tea drinkers, not least the younger generation, are increasingly making decisions based on both the traceability and sustainable extraction of raw materials in a way that conserves resources and is socially responsible. <\/p>\n","protected":false},"author":1326,"featured_media":10270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[41],"tags":[210,143,915,916,789],"class_list":["post-10260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news","tag-abtswind-en","tag-kraeuter-mix-en","tag-qualification","tag-supplier","tag-tea-day","category-41","description-off"],"acf":[],"yoast_head":"\nGetting to the root of herbal and fruit teas – Kr\u00e4uter Mix GmbH<\/title>\n<meta name=\"description\" content=\"Tea unites the world, as do sustainable tea ingredient supply chains. 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