{"id":12182,"date":"2026-07-24T13:01:52","date_gmt":"2026-07-24T11:01:52","guid":{"rendered":"https:\/\/www.kraeuter-mix.de\/?p=12182"},"modified":"2026-07-24T15:01:50","modified_gmt":"2026-07-24T13:01:50","slug":"award-for-lifetime-achievement-kraeuter-mix","status":"publish","type":"post","link":"https:\/\/www.kraeuter-mix.de\/en\/corporate-news\/award-for-lifetime-achievement-kraeuter-mix","title":{"rendered":"Award for Lifetime Achievement Kr\u00e4uter Mix"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=””]<\/p>\n

Christoph Mix wins 2026 Bavarian Founder\u2019s Award from Bavarian banking association Sparkassenverband Bayern<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”5\/6″][vc_column_text css=””]He joined the family business at 18 before being thrust into its leadership at just 21 following the sudden and tragic death of his father. Now, more than half a century later, he serves as CEO of one of the leading manufacturers and distributors of dried plant-based products, including herbal, fruit and medicinal teas, spices, culinary herbs and pet and animal food.[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=”20″][vc_column width=”1\/2″][vc_column_text css=””]Christoph Mix, Kr\u00e4uter Mix managing partner and the grandson of the company\u2019s founder, has transformed the business from small Abtswind-based herb merchant to global player. Now, his life\u2019s work has been recognized with the Sparkassenverband Bayern\u2019s 2026 Bavarian Founder\u2019s Award, or Bayerischer Gr\u00fcnderpreis, which he was honored to accept on July 20. \u201cWhat a pleasant surprise to have even been nominated by the Sparkasse Mainfranken bank. To go on to win the Lifetime Achievement category fills me with pride,\u201d beamed Christoph Mix.<\/p>\n

From a herbal shop to a global enterprise<\/strong><\/p>\n

The foundation of Kr\u00e4uter Mix was laid in 1919 by the company\u2019s founder, Christoph Mix, as a herbal shop. It was a small family business where the current owner grew up; as the eldest of seven children, he was forced to take over the business in 1973 at the young age of 21 following the sudden death of his father, Bernhard. Now in its third generation, Christoph Mix – starting with a business that had only eight full-time employees – drove the steady, market-oriented expansion of the production facilities and buildings and gradually positioned the company to compete nationally and internationally – by establishing new business relationships both domestically and abroad and expanding the product range.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”12188″ img_size=”large” css=”” image_hovers=”false”][vc_column_text css=””]<\/p>\n

Christoph Mix (center) accepts the Bavarian Founder\u2019s Award for his life\u2019s work at Kr\u00e4uter Mix from Matthias Die\u00dfl, President of the Sparkassenverband Bayern (left), Bernd Fr\u00f6hlich, Chair of the Board of Sparkasse Mainfranken W\u00fcrzburg (second from left) and prize-giver Stefan Pro\u00dfer, Vice President of the Sparkassenverband Bayern (right).<\/em><\/h6>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=”20″][vc_column][vc_column_text css=””]Today, 107 years after the company was founded, it employs just under 500 people, and the groundwork for the succession and the future of Kr\u00e4uter Mix has long been laid: Christoph\u2019s son, Bernhard Mix, has served as managing partner since 2018 and runs the company alongside his father. Christoph Mix has thus already set the course for passing on his life\u2019s work to future generations and employees.<\/p>\n

Looking back, what does he attribute his company\u2019s success to? \u201cBuilding a company is difficult, but maintaining it is no less so. Staying on top of things through swift and sustainable action is what counts,\u201d says the Abtswinden-based entrepreneur. And he adds: \u201cAn 80-hour workweek has always been – and still is – the norm for me.\u201d[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=”20″][vc_column width=”1\/2″][vc_column_text css=””]An entrepreneur who stands for \u201cwhat will be sustainable the day after tomorrow\u201d<\/strong><\/p>\n

The 2026 Bavarian Founder’s Award, which is now being presented by the Sparkssenverband Bayern for the first time since 2019, honors entrepreneurs in four different categories – Startup, Rising Star, Succession, and Lifetime Achievement – who have driven progress in the Free State of Bavaria through innovation, outstanding achievements, and sustainable business models. \u201cIn the Lifetime Achievement category, additional criteria include the company\u2019s leading market position in its home market, a well-planned succession plan, and engagement in social and cultural initiatives. These criteria apply to Christoph Mix- in the jury\u2019s view as well – far more than to any other nominee, which is why he deserves the Lifetime Achievement Award,\u201d emphasizes Inge Kr\u00e4mer, corporate client advisor at Sparkasse Mainfranken W\u00fcrzburg, who nominated Christoph Mix for the award.<\/p>\n

At the official awards ceremony on July 20 at BMW Welt in Munich, Stefan Pro\u00dfer, Vice President of the Sparkassenverband Bayern, highlighted Christoph Mix\u2019s achievements in his laudatory speech, saying: \u201cHe represents a generation of entrepreneurs who don\u2019t ask what will bring quick results tomorrow, but rather what will be sustainable the day after tomorrow.\u201d Pro\u00dfer added that a life\u2019s work is not measured solely by numbers, but by what endures: approximately 500 jobs, the regional strength and deep roots of the Kr\u00e4uter Mix company in Franconia, and the example of an entrepreneur who has demonstrated that heritage and the future go hand in hand.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”12189″ img_size=”large” css=””][vc_column_text css=””]<\/p>\n

At the awards ceremony at BMW Welt in Munich, Christoph Mix was accompanied by his son Bernhard Mix (2nd from right), managing partner of Kr\u00e4uter Mix GmbH; Marco Grasmeder (left), managing director; and Tina Kautler (3rd from left), manager marketing and corporate communications at Kr\u00e4uter Mix. Jochen Sch\u00f6nleber, a member of the board of Sparkasse Mainfranken W\u00fcrzburg (right), and corporate client advisor Inge Kr\u00e4mer (second from left) were also delighted by the award.<\/em><\/h6>\n

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He joined the family business at age 18, took over the company at age 21 following his father\u2019s sudden death, and now, more than half a century later, serves as CEO of one of the leading manufacturers and distributors of dried herbal products, including herbal, fruit, and medicinal teas, spices, culinary herbs, and pet food.<\/p>\n

Christoph Mix, managing partner of Kr\u00e4uter Mix and grandson of the company\u2019s founder, has transformed a small herb shop in Abtswind into a global player. This life\u2019s work has now been honored with the 2026 Bavarian Entrepreneurship Award.<\/p>\n","protected":false},"author":1326,"featured_media":12188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[41],"tags":[210,395,1021,681,143],"class_list":["post-12182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news","tag-abtswind-en","tag-award","tag-bavarian-entrepreneurship-award","tag-christoph-mix-en","tag-kraeuter-mix-en","category-41","description-off"],"acf":[],"yoast_head":"\nAward for Lifetime Achievement Kr\u00e4uter Mix – Kr\u00e4uter Mix GmbH<\/title>\n<meta name=\"description\" content=\"Christoph Mix has transformed a small herb shop in Abtswind into a global player. 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