Biofach sets the industry trends
Over 50,000 international industry visitors are expected to visit Biofach with its around 3,500 exhibitors from 100 countries and two additional exhibition halls. These numbers demonstrate that ecological awareness is growing around the globe, and so is the market for organic products. The world’s leading organic trade show opens its doors in Nuremberg for the 31st time from February 12–15, 2020.
Kräuter Mix has been an exhibitor every year since 2010. Along with the company’s turnover from organic products, the exhibition stand has grown over the years: Initially occupying only 15 sqm, the manufacturer of herbal raw materials now welcomes visitors at a stand of 60 sqm floor space for the duration of four days.
This year, Kräuter Mix can be found in
Hall 7 at Booth 7-376.
“Biofach is very important for us,” states managing partner Bernhard Mix. “This is a home game for us, as Nuremberg is practically on our doorstep.” It is only 90 kilometers from the company’s Abtswind headquarters to Nürnberg Messe, Nuremberg’s exhibition center. “On top of that, we have been involved in the organic development in Germany from the very beginning,” Bernhard Mix adds. “So Biofach is the perfect event for us in two respects.”
As early as 1985, Kräuter Mix began to offer organic products, and the company has been a certified manufacturer since 1992. Of the 650 different raw materials procured worldwide, 150 are certified organic products. The strong consumer trend toward organic products is evident at the international supplier to industry and retail customers: The demand for organic raw materials, gently refined in Abtswind, has been growing for years. In 2019, the owner-managed family business with a team of 450 people recorded a turnover of 117 million euros, an increase of two million euros year-on-year. Organic products accounted for approximately ten percent of total turnover. Kräuter Mix is well prepared for further growth: last year, new facilities for raw materials processing and stock protection treatment were built. More will follow in 2020.
At Biofach, Kräuter Mix is presenting 40 organic products at its stand, including individual ingredients such as juniper berries, hibiscus and moringa leaves as well as various blends such as herbal and fruit teas.
Biofach is open every day from 9 am to 6 pm. Only on the last day, Saturday, February 15, the closing time is 5 pm. For more information see: www.biofach.de