Passion for Piks replaces Passion for Plants
For the third time this year, Kräuter Mix has held a company-wide vaccination campaign to fight Covid-19. A total of 215 employees, or almost half the workforce, took advantage of the opportunity, especially to get their booster jabs. The company’s in-house physician Dr. Tobias Weigand and his team dedicated an entire morning to administering BioNTech-Pfizer and Moderna vaccines. The first two large-scale vaccination campaigns at Kräuter Mix took place in June and July.
In order to show people the benefits of having the jab and putting an end to the pandemic, Kräuter Mix is joining the Germany-wide #ZusammenGegenCorona, or #UnitedAgainstCovid, advertising campaign. The manufacturer of air-dried herbs, vegetables and spices has joined a whole range of companies in tweaking its brand identity for the campaign. For the initiative, the slogan Passion for Piks, or passion for jabs, is temporarily replacing the company’s usual slogan Passion for Plants.